Why Digital Presence Matters to Businesses Big or Small
With pressing advances in mobile technology and a collective cultural focus on the all inclusive smartphone, advertising has strategically migrated within the convenient confines of these personalized screens. Consumers have also learned out of repeat ad serving that social media is a two-way conversation, and instinctually ignore the ads that simply try to tell them what to think, like, or buy instead of asking what they prefer or imagine. Simply having a Facebook or Twitter account set up but not posting on a consistent basis is almost as ineffective as not having one at all- why not use this tool to your advantage? With a well devised digital presence you can show up and show off where your customers are already looking to talk, learn and trust your unique brand, products or services.
For those who think being accessible online lacks the appeal of face-to-face relations, it does, but having an online presence actually is a very personal experience. Content is personalized around the business’ targeted audience, poses probing questions and anticipating engagement from a customer’s point of view. Being clickable is as valuable as being likable. Customers are more willing to subscribe to what you are selling if they can picture themselves within the scope of the fantasy you present. Social media is not only a conversation, it is a mirror; what do you see? What does your potential customer see/want to see? Your business could be on display everywhere at all hours of the day (year-round even) within the limits of search engine results if optimized correctly.
With a digital presence, business owners have the chance to convince customers why clicking that featured link, reading this captivating copy or witnessing these high resolution images could change their lives. What makes your business special over the competition? You have several platforms at your disposal to directly educate, post, and engage your audience. Start the conversation and maintain it- get on the same wavelength as your customers. If they are inspired to see pics of other people’s workout routines on #MotivationMonday or intrigued by what avocado delicacies could contribute to their ongoing #BrunchVibes, you should be too. Indulge the inane and your results will follow suit. Original, organic content works best but shared content could be key for vertical industry networking and running ad campaigns can work in your favor with the right targeting. Avoid using too many stock photos and turn the lens around, the customer wants to learn about your brand uniqueness in reality not in theory.
Not only in reality but in real time. Post based on relevancy. For an example, if an event is currently happening, document it on Twitter or Instagram. You can share pics or videos on Facebook within the week as well but audiences prefer in the moment so use your sense of urgency to capture their trending following power. Control your reputation with first impressions; you cannot impress if you are not visible. With a well designed website, current and positive reviews, and a detailed company profile you can attract potential customers or connections.
If this resonates with you, let’s talk about how Doggett can help you align your social strategy with your business goals. We manage social platforms, brand symmetry, creative, and web design for both consumer and business-to-business companies. Whether you have a global company or are trying to market to your local audience, be present with a well-rounded digital presence.