Social Media

1024 683 Chelsea Vestal

Why Digital Presence Matters to Businesses Big or Small

With pressing advances in mobile technology and a collective cultural focus on the all  inclusive smartphone, advertising has strategically migrated within the convenient confines of these personalized screens.  Consumers have also learned out of repeat ad serving that social media is a two-way conversation, and instinctually ignore the ads that simply try to tell them what to think, like, or buy instead of asking what they prefer or imagine.  Simply having a Facebook or Twitter account set up but not posting on a consistent basis is almost as ineffective as not having one at all- why not use this tool to your advantage? With a well devised digital presence you can show up and show off where your customers are already looking to talk, learn and trust your unique brand, products or services.   

Get Personal

For those who think being accessible online lacks the appeal of face-to-face relations, it does, but having an online presence actually is a very personal experience. Content is personalized around the business’ targeted audience, poses probing questions and anticipating engagement from a customer’s point of view.  Being clickable is as valuable as being likable. Customers are more willing to subscribe to what you are selling if they can picture themselves within the scope of the fantasy you present. Social media is not only a conversation, it is a mirror; what do you see? What does your potential customer see/want to see? Your business could be on display everywhere at all hours of the day (year-round even) within the limits of search engine results if optimized correctly.  

Be Original

With a digital presence, business owners have the chance to convince customers why clicking that featured link, reading this captivating copy or witnessing these high resolution images could change their lives.  What makes your business special over the competition? You have several platforms at your disposal to directly educate, post, and engage your audience.  Start the conversation and maintain it- get on the same wavelength as your customers. If they are inspired to see pics of other people’s workout routines on #MotivationMonday or intrigued by what avocado delicacies could contribute to their ongoing #BrunchVibes, you should be too.  Indulge the inane and your results will follow suit. Original, organic content works best but shared content could be key for vertical industry networking and running ad campaigns can work in your favor with the right targeting. Avoid using too many stock photos and turn the lens around, the customer wants to learn about your brand uniqueness in reality not in theory.  

Set Trends

Not only in reality but in real time.  Post based on relevancy. For an example, if an event is currently happening, document it on Twitter or Instagram.  You can share pics or videos on Facebook within the week as well but audiences prefer in the moment so use your sense of urgency to capture their trending following power.  Control your reputation with first impressions; you cannot impress if you are not visible. With a well designed website, current and positive reviews, and a detailed company profile you can attract potential customers or connections.

If this resonates with you, let’s talk about how Doggett can help you align your social strategy with your business goals. We manage social platforms, brand symmetry, creative, and web design for both consumer and business-to-business companies.  Whether you have a global company or are trying to market to your local audience, be present with a well-rounded digital presence.

1024 680 Elissa Houff

6 Tips to Using Social Media Safely

Nowadays, people have the tendency to overshare.

Each day, we are bombarded with photos and commentary on someone’s day. Beginning with a picture of their morning cup of coffee, carefully positioned and artfully displayed, to their child’s latest accomplishment, to wishing their great uncle Larry a happy birthday on Instagram (is he even on Instagram? You should probably just call him…), to checking-in to their local hang out with their friends that evening. While it’s great to stay in touch and update close family and friends on our lives, there are some ways you can do it safely and not put yourself at risk.

Here are a few tips to keep your social media profiles safe, both personally and in a business setting:

1. Make all your personal social media accounts private (unless you’re trying to be a social media influencer.)

Unless you are trying to gain brand sponsorships, or a large following for your personal brand, there is no reason to have your personal social media profiles public. By keeping your profiles private, you ensure that strangers do not have access to any of your photos and personal information.

  2.  Don’t connect with people you do not know personally

This is a good rule of thumb for any social media platform. People are not always who they seem, and by accepting an unknown person’s request, you’re inviting a complete stranger into the personal intricacies of your account. You run the risk of photos being stolen and misused, to even your whole identity being compromised. While it may be alright to potentially accept a request from someone with several mutual friends/connections of yours, it still may be important to vet this individual more before accepting their request. Ask one of your mutual connections who they are, this may give you an idea of their intentions with reaching out to you. This rule is slightly relaxed on LinkedIn, since most LinkedIn users do not include a lot of personal information on their profile. If someone is sending you a connection request on LinkedIn and they’re in a similar industry to you or similar network of people, they may be safe to connect with.

 3. Create a complicated password

This should go without saying on any website where you would need to create a profile. Use a random password generator and make sure to save your passwords securely. Try not to use the same password for more than one account. And if you have social media apps on your phone, make sure to have your phone password protected as well.

 4. Be careful what you click on

A good rule of thumb is to not click any links when you are not familiar with the source. Sometimes articles that are shared on Facebook or LinkedIn may take you to an unsecure website, where your information could be compromised. So if it seems unreliable, don’t take the risk.

 5. Be careful about posting pictures while you’re on vacation

Although you may be very eager to share your pictures while on your beach trip, it’s best to wait until you get home. By posting photos or checking-in to businesses while you are away, it alerts your followers that you are not at home; therefore, making your empty home more enticing for intruders. While you may be able to trust those you are connected with, you never know who may be looking at their profiles and stumble on your information.

 6. Don’t ask for personal information on your business page

This tip is specifically for business owners and professionals, don’t ask for or post people’s personal information on your company social media page. Never ask for anyone’s phone number, email address or other personal data in the comment section or review section of your social media pages. Direct the individual to send your business a private message and then take the conversation off social media and into email or phone.

If you follow these simple rules, it will help make sure that your personal information stays just that, personal. Need helping navigating social media? It’s one of our specialties. We are experts in social media content creation, management and advertising. Contact us today to learn more!