Fact:
Typical Baby Boomers feel 9 years younger than their age.
-Pew Research
Fact:
10,000 Baby Boomers
will turn 65 today.
Fact:
Over 50% of today’s
Seniors are on Facebook and/or Instagram.
Fact:
Forbes recently named
Raleigh, Boone, and Asheville, NC,
as top 20 places to retire.
The 55+ market’s growing fast. So is their tech savvy.
Marketing to the myriad Baby Boomers now looking for exceptional retirement communities is a specialized Doggett skill. We not only talk the boomer talk, we walk their walk, since some of our key folks are part of this generation. Besides print ad experts, we’re also a cutting-edge digital agency, ready to reach this audience as their digital device use expands. We’re senior living market experts.
When it comes to retirement living, Doggett moves people to action.
To motivate the growing legions of seniors, our Brand Symmetry model sets Doggett apart. We assess your brand, strategize solutions, and create fresh ways to inspire aging Americans. And we understand execution essentials such as type readability and fair housing requirements. All in all, Doggett is well-positioned to help your business grow into the senior living market as fast as the retiree population.
How we reach the senior living market so effectively:
- Creative Print Ads & Collateral
- Legible Website Design & Development
- Insightful SEO & Digital Tools
- Targeted Social Media Marketing
- Unique Videography & Photography
Print Work
To a generation that still reads the daily paper, show off your retirement community with stunning print materials, from ads that get results, to gorgeous brochures and even internal newsletters. Doggett handles writing, layout, design, photography, and printing.
Digital Tools - Websites, Search and Ads
A legible, attractive website that adapts well to mobile devices is crucial to your efforts. Doggett takes care of the ins and outs, from design and development to SEO and content management.
Social Media Campaigns
Today’s seniors are quickly adopting social media. Share your senior communities’ culture and attract prospects through targeted social media.
Videography and Photography
If a picture says a thousand words, a video says a million. Short videos are great ways to showcase your product and tell your brand story to potential buyers.
Our senior living market experience runs decades deep.
Time to let our experience speak. We work with luxury Life Plan Communities in Hilton Head Island, South Carolina and Charlotte and Raleigh, North Carolina. Our Cypress of Raleigh client elaborates: