Reaching Aging Adults
Marketing to Baby Boomers
Today’s aging adults don’t look anything like the stereotypes of the past. America’s senior population is living happier, healthier and more active lifestyles than ever before.

With the life expectancy climbing to 80 years old, the senior population is a fast growing market, a market that is quickly adopting today’s technological advances.

At Doggett, we have decades of experience marketing to baby-boomers. Our clients range from luxury Life Plan Communities, to retirement and financial planning, to elder law. Marketing to the aging population requires clear, easy to understand information with specific design and communication skills. Our team has the experience and skills required to not only reach seniors, but encourage them to act.

Some Specialties Include:

  • Website Design & Development
  • SEO & Digital Marketing
  • Print Advertising & Collateral
  • Social Media Management & Marketing
  • Photography & Videography

Whether it’s a website, brochure, Facebook post or video, we know that marketing to seniors requires personal, thoughtful touches that make learning about your product or service simple and straightforward.

Check out some of our award-winning work below.

Print Ads

Print ads are still a very successful way to reach aging adults. Whether you’re looking to publish an ad in a newspaper, magazine, theater program or more, Doggett will make sure your ad stands out and prompts a response.

Print and Digital Brochures

What better way to show off your community than a beautifully printed brochure? Let Doggett handle the copywriting, photography, layout, design and printing.

Newsletters and Magazines

Internal communication is just as important as external communication. Make sure your company newsletters and publications are on brand and helping tell your story.

Social Media Campaigns

Social media is a fast adopting medium among seniors, with over half of America’s senior population on Facebook. Share your brand’s culture and attract new followers and prospects through targeted social media.

Websites

These days, every company need a website, and not just any website, a website that looks great and responds well on mobile devices and tablets. Doggett handles every step of the website process from development and design to Search Engine Optimization and management.

Photography

Tired of seeing the same stock images? Show off your product in person, with custom photography!

Videos

If a picture says 1,000 words, a video says 1 million. Short videos are great ways to showcase your product and tell your brand story to potential buyers.

Branding

Give your brand an updated look. Doggett makes sure your brand looks in sync across all mediums and platforms.